BrightFaculty of Commerce and Tourism Organizes a Thematic Seminar on AI Applications in the Tourism Industry

The Faculty of Commerce and Tourism, UFM, organized a thematic seminar entitled “Applications of AI in Tourism,”connecting lecturers with industry professionals to update technological trends and support innovation in teaching.

Artificial intelligence (AI) is increasingly playing a strategic role in the tourism industry by improving management efficiency, creating new customer experiences, and enabling the development of modern services. To keep lecturers updated on emerging technological trends and strengthen university–industry linkages, the Faculty of Commerce and Tourism, University of Finance – Marketing, organized a thematic seminar entitled “Applications of AI Technology in the Tourism Industry” on August 3, 2025, at the 778 Nguyen Kiem Campus.

The seminar featured two guest speakers: Mr. Le Minh Phat, General Manager of The Luxe Hotel Saigon & Chau Doc, and Mr. Nguyen The Hung, Director of the Information Technology Department at Vietravel. The event was also attended by Dr. Nguyen Xuan Hiep, Dean of the Faculty of Commerce and Tourism, together with 17 lecturers from the Department of Tourism and several lecturers from the Department of International Business.

The seminar focused on several key topics:

1. Practical implementation of technology platforms in travel and hotel operations;

2. Applications of AI and Big Data to personalize services and improve marketing effectiveness;

3. Challenges and strategic directions for integrating technology into the operating models of tourism enterprises.

Through the seminar, participating lecturers had the opportunity to gain practical insights and further strengthen their professional expertise for teaching, research, and consultancy activities. The event also provided an important foundation for the Department of Tourism to continue developing academic activities in a more practical, innovative, and creative direction.