Faculty of Commerce and Tourism

Jul

Introduction to the Integrated Program in International Business

Overview

The Integrated Undergraduate Program in International Business at the University of Finance – Marketing is designed with an application-oriented approach to develop high-quality human resources capable of meeting labor market demands in the context of international economic integration. The program was officially introduced and implemented for the 2024 intake, with its content updated and benchmarked against reputable programs offered by leading universities in Vietnam and abroad, including Foreign Trade University, National Economics University, Haaga-Helia University of Applied Sciences (Finland), and the Amsterdam School of International Business (the Netherlands).

Program Objectives and Structure

The overall objective of the program is to develop graduates in economics who possess sound political and ethical qualities, comprehensive and in-depth theoretical knowledge of international business, strong professional practice skills, and the ability to work independently or collaboratively to address complex issues in global business activities. The program is designed for four years with a total of 122 credits, excluding Physical Education and National Defense and Security Education courses. The language of instruction is flexibly delivered in both Vietnamese and English. Students enrolled in the Integrated Program may select one of the following three specializations for advanced study:

International Trade

International Business Management

Logistics and Global Supply Chain Management

Teaching and Learning Methods

The program applies diverse and active teaching methods to maximize students’ learning capabilities. Theoretical instruction is combined with lectures, interactive activities, debates, problem-based learning, and real-world business cases. Students also have access to business simulation software that enables them to apply theoretical knowledge in simulated business environments. The program places strong emphasis on practice through the following approaches:

Project-Based Learning: Students work individually or in groups to complete practical projects related to international business.

Case Discussions: Lecturers provide exercises and business cases for students to analyze, discuss, and solve in class.

Industry Engagement: The Faculty and lecturers organize company visits and internship programs at organizations involved in international business, providing students with direct exposure to real working environments.

Career Opportunities

Upon graduation, students are equipped with the knowledge and skills required to undertake a wide range of positions in businesses and organizations operating in the field of international business. Typical career opportunities include: