IB Challenge 2025: An Academic Competition Fostering Confidence and an International Business Mindset among UFM Students

On the morning of December 15, 2025, the University of Finance – Marketing (UFM) held the Final Round of “IB Challenge 2025 – International Business Arena” at Hall A.701, Tan Thuan Campus. The event attracted more than 500 UFM students, who enthusiastically attended and supported the competing teams in a vibrant and engaging atmosphere.

The Organizing Committee presents a letter of appreciation and flowers to the sponsor

Following a challenging journey through multiple rounds combining academic knowledge with practical business applications, IB Challenge 2025 officially concluded with impressive debates, well-developed business strategies, and strong performances from the competing teams. Beyond testing students’ professional knowledge, the competition provided an environment for developing strategic thinking, teamwork skills, and the competencies required to operate effectively in a global business environment.

At the conclusion of the competition, the Organizing Committee recognized the outstanding teams for their achievements. Quadracore secured First Prize, demonstrating strong strategic thinking and comprehensive analytical capabilities. ACEwas awarded Second Prize, while 4 Sight received Third Prize for its consistent and convincing performance. In addition, RISE 4 Light and Innovator received Consolation Prizes in recognition of their commitment, creativity, and competitive spirit. Notably, CAMERA made a particularly strong impression by receiving both the Most Innovative Team Award and the Most Popular Team Award.

A competing team participates in one of the competition rounds

Each award represented well-deserved recognition of the contestants’ sustained efforts, teamwork, and ability to respond confidently to challenges designed to closely simulate real-world international business situations. The teams’ debates, critical responses, and strategic proposals demonstrated serious preparation, strong disciplinary knowledge, and genuine enthusiasm for the field of International Business.

The enthusiastic participation and support of UFM students also played an important role in the success of the event. The auditorium remained lively and highly engaged throughout the competition, providing additional motivation for the teams to confidently demonstrate their knowledge, skills, and capabilities on stage. This strong student engagement also reflected the academic value and growing influence of IB Challenge within the UFM student community.

      The Organizing Committee and competing teams capture a memorable moment together

Beyond recognizing the strongest teams, IB Challenge 2025 further affirmed its role as a meaningful academic platform where UFM students can gain practical exposure, learn from one another, and progressively strengthen the knowledge and skills required for their future careers. Through these experiences, the competition continues to inspire students to take greater initiative in their learning, strengthen their strategic and analytical capabilities, and prepare themselves to confidently engage with the increasingly dynamic global business environment.