BrightWorkshop on “Enhancing the Quality of Practicum, Graduation Internship, and Graduation Project for Students in International Business, Tourism, Business Administration, and Marketing”

On the morning of October 24, 2025, the University of Finance – Marketing (UFM) held the workshop entitled “Enhancing the Quality of Practicum, Graduation Internship, and Graduation Project for Students in International Business, Tourism, Business Administration, and Marketing.” The workshop was jointly organized by the Faculty of Commerce and Tourism, the Faculty of Business Administration, and the Faculty of Marketing.

The workshop was attended by Dr. Lê Trung Đạo, Vice President of UFM; the Deans of the Faculty of Commerce and Tourism, Faculty of Business Administration, and Faculty of Marketing; representatives from the departments responsible for research management and academic affairs; and lecturers from various units across the University.

The workshop aimed to provide a forum for exchanging perspectives and sharing practical experience in the organization, supervision, and assessment of students’ practicum, internship, and graduation project activities. It also sought to identify solutions for enhancing the quality of these academic components across the fields of International Business, Tourism, Business Administration, and Marketing.

Dr. Lê Trung Đạo, Vice President of UFM, delivers the opening remarks at the workshop.

In his opening remarks, Dr. Lê Trung Đạo, Vice President of UFM, highly appreciated the quality of the papers presented at the workshop and acknowledged the proactive efforts of lecturers in organizing and supervising students’ Practicum, Graduation Internship, and Graduation Project activities. He also encouraged participants to focus their discussions on key issues, including an assessment of current practices, methods for monitoring student progress and providing feedback, and potential improvements to the processes for organizing these academic components at the University of Finance – Marketing.

The chairing panel comprised Dr. Nguyen Xuan Hiep, Dean of the Faculty of Commerce and Tourism; Assoc. Prof. Dr. Huynh The Nguyen, Dean of the Faculty of Business Administration; and Dr. Bao Trung, Dean of the Faculty of Marketing.

Dr. Mai Xuan Dao from the Faculty of Commerce and Tourism presents the paper “Solutions for Enhancing the Quality of Practicum, Graduation Internship, and Graduation Project: Insights from the Implementation of the International Business Program at the Faculty of Commerce and Tourism.”

Dr. Luong Van Quoc from the Faculty of Business Administration presents the paper “Current Practices in Training Organization and the Quality of Graduation Projects and Graduation Internships among Undergraduate Business Administration Students at the University of Finance – Marketing.”

Dr. Nguyen Thai Ha from the Faculty of Marketing presents the paper “Enhancing the Quality of Graduation Internships in Marketing: An Analysis from the Perspective of Labor Market Demand.”

MSc. Nguyen Tran Tu Anh from the Faculty of Commerce and Tourism presents the paper “Innovating the Supervision and Assessment of Practicum Outcomes for International Business Students through the Integration of Artificial Intelligence and Electronic Portfolios (e-Portfolios).”

Through the presentations and contributions from participating delegates, the workshop concluded successfully with a wide range of constructive discussions. Particular attention was given to proposed improvements in implementation processes as well as the application of artificial intelligence and digital transformation to the organization and management of Practicum, Graduation Internship, and Graduation Project activities. These initiatives are intended to better align such academic components with the learning outcomes of undergraduate programs and the actual recruitment needs of the labor market.

The comments and recommendations raised during the workshop were carefully considered and critically discussed. The areas of consensus reached at the workshop will be incorporated and further reviewed to continuously improve the quality of Practicum, Graduation Internship, and Graduation Project activities at the University of Finance – Marketing.

Selected photos from the workshop presentations: